Experience electrified thrills! Gravity-defying Freestyle MX. Be one of the first to drive n’ ride Lucid’s new Gravity. Eye-popping product reveals. And more.
The world’s leading auto manufacturers are ready to thrill you with their lineup of electric and hybrid/PHEV vehicles. Jump in for countless demos, all included with your ticket, and be amazed by the ride and technology. This year, the SF Demo District features Verge eMotorcycle demos! (Get there early to avoid longer wait times, or pick up a Power Pack Pass to shorten your time waiting to take a spin!) Check out our EV DEMO DISTRICT LIST!
Hop on and let ‘er rip! We’ve have multiple demo courses for all types of Micro Mobility vehicles! It’s gonna be smiles for miles.
While our DJ spins music from the Showoff Stage, you'll enjoy all of our fun expo activities designed for adults and kids of all ages! Go racing (in a SIM) and see if you can hang with the best of them! Discover a lineup of food trucks with super savory cuisine. Our Kids Zone is setup for kids of all ages to try out all the cool stuff with wheels. We keep it safe, but we keep it FUN.
Electrify Showoff is North America’s largest gathering of customized electric, hybrid, and PHEV vehicles & the brands that make up the EV personalization movement.
Get ready to un-learn everything you thought you knew about EVs. It's time to de-bunk the popular EV myths that hold shoppers back from going electric or plug-in hybrid.
Electrify Showoff is North America’s largest gathering of customized electric, hybrid, and PHEV vehicles & the brands that make up the movement. It is the epicenter of EV personalization and the breeding ground for customization trends. Showoff features the world’s most radical customized EVs and inspires Electrify Expo attendees with ideas of how they can customize their own rides.
F-150 Lightning
Mustang Mach-E
EV6 GT-Line AWD
EV9 GT-LINE AWD
EV9 LAND Nightfall Ed.
Sorento SXP PHEV
Model 3
Model Y
Cybertruck
Air Pure
Lucid Gravity Grand Touring
R1S
R1T
TX 550h+
RZ 300e Premium FWD
RX 450h+ AWD
4Runner Hybrid Premium
RAV4 Prime XSE
Prius Prime XSE Premium
Land Cruiser Standard
Camry Hybrid XSE
bZ4X Limited
Coming Soon!
Lyriq
Optiq
Vistiq
Escalade IQ
Blazer EV RS
Equinox EV LT
Silverado EV
Coming Soon!
The Now Arena is a multi purpose venue that is now the home of Electrify Expo! The arena offers up over 1 million square feet of exhibits, festival & demo space to the world’s leading electric brands features at Electrify Expo. Get ready to try out your favorite electric car, electric truck, e-motorcycle, e-bike, e-scooter, e-skateboard and more! VENUE: 5333 Prairie Stone Parkway, Hoffman Estates, IL
How do we power the festival? Thanks to our partnership with Anker Solix, nearly 100% of our 110V power comes from renewable energy packs. Check out the video or click here to learn more!